Reputation game : the art of changing how people see you /

Waller, David, 1962-

Reputation game : the art of changing how people see you / David Waller, Rupert Younger. - xvii, 283 pages : illustration ; 25 cm.

Includes bibliographical references (pages 271-272) and index.

Part I: Reputation strategies. The rules of the game -- Behaviours -- Networks -- Narratives -- Part II: Reputation in practice. Managing crisis -- Advanced techniques -- Legacy -- Conclusion.

"Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life." --Provided by the publisher.

9781786070715 1786070715 9781786073518


Reputation.
Public opinion.
Success in business.
Public opinion.
Reputation.
Success in business.
BUSINESS & ECONOMICS / Business Communication.
BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
BUSINESS & ECONOMICS / Personal Success.

HF5386 / .W16 2017