Fascinate : (Record no. 9)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02974cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 925784766 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241226190514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151019s2016 nyua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015038179 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780062206480 |
| Qualifying information | (hardcover ; |
| -- | alk. paper) : |
| Terms of availability | $28.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0062206486 |
| Qualifying information | (hardcover ; |
| -- | alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | OCLCF |
| -- | YDXCP |
| -- | BTCTA |
| -- | BDX |
| -- | CLE |
| -- | VP@ |
| -- | JPL |
| -- | NDS |
| -- | INR |
| -- | B@L |
| -- | TOH |
| -- | CDX |
| -- | OCLCQ |
| -- | SFR |
| -- | OCL |
| -- | CD5 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.34 |
| Item number | .H65 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001/9 |
| Edition information | 23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.80019/HOGSHEAD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hogshead, Sally, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Fascinate : |
| Remainder of title | how to make your brand impossible to resist / |
| Statement of responsibility, etc. | Sally Hogshead. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised and updated. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Harper Business, an imprint of HarperCollins Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2016] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 327 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent. |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia. |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier. |
| 500 ## - GENERAL NOTE | |
| General note | "Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers"--Title page verso. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 880 ## - ALTERNATE GRAPHIC REPRESENTATION | |
| Linkage | 520-00 |
| a | Why is J�agermeister the most popular brand nobody likesWhy do women pay more to be fascinating than they spend on food and clothesWhat raises the price of gummy worms by 1000%And then there's the most important question of all: How can your brand become impossible to resistMarketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Inventory number | Total checkouts | Total renewals | Barcode | Date due | Date last seen | Date last checked out | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Semantic Foundation / Ausstellungsstraße | Semantic Foundation / Ausstellungsstraße | 1 | 1 | 1 | 1 | 03/12/2025 | 01/15/2025 | 01/15/2025 | 1 | Books |