Frissen, Roel,

Event design handbook : systematically design innovative events using the Event Canvas / Roel Frissen, Ruud Janssen, Dennis Luijer ; co-contributors: David Bancroft-Turner, Dave Gray. - 203 pages : illustrations ; 21 x 21 cm.

Includes bibliographical references (page 197).

Is this book for me? -- Change, before you have to -- Meet the event canvas -- Apply event design -- Mapping change -- Event design cases -- Influencing for success -- Balls, barriers & balloons -- Your turn.

Event design is a new approach to systematically decompose and recompose the success of events. By using the #EventCanvas template, one can identify where and for whom the event can be innovated. It is a handbook to document, discuss, and design events worth attending, and illustrates good event design.

9789063694340 (Paper) 9063694342 (Paper)


Special events--Management.
Special events--Planning.

GT3405 / .F75 2016

394.2