TY  - BOOK
AU  - Osterwalder,Alexander
AU  - Pigneur,Yves
AU  - Bernarda,Greg
AU  - Smith,Alan
TI  - Value proposition design: how to create products and services customers want 
T2  - Strategyzer series
SN  - 9781118968062
AV  - HF5415.5 .O83 2014
U1  - 658.4012 23
PY  - 2014///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Customer services
KW  - Management
KW  - Quality control
KW  - Production management
KW  - Business planning
KW  - Strategic planning
KW  - Customer relations
KW  - Quality Control
KW  - Service �a la client�ele
KW  - Gestion
KW  - Qualit�e
KW  - Contr�ole
KW  - Production
KW  - Planification strat�egique
KW  - quality control
KW  - aat
KW  - BUSINESS & ECONOMICS
KW  - Industrial Management
KW  - bisacsh
KW  - Management Science
KW  - Organizational Behavior
KW  - Contr�ole de qualit�e
KW  - eclas
KW  - Conception de produits
KW  - Conception de syst�emes
KW  - Organisation de l'entreprise
KW  - Politique de l'entreprise
KW  - Etude du travail
KW  - fast
KW  - Kundenorientierung
KW  - gnd
KW  - Produktentwicklung
KW  - Dienstleistungsangebot
KW  - Produktgestaltung
KW  - Electronic book
KW  - Electronic books
N1  - Includes index; Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce
N2  - The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon Strategyzer.com. You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models
UR  - https://go.oreilly.com/emily-carr-univ/library/view/~/9781118968062/?ar&orpq&email=^u
ER  -