TY  - BOOK
AU  - Ries,Eric
TI  - The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses 
SN  - 9780307887894
AV  - HD62.5 .R545 2014
U1  - 658.1/1 22
PY  - 2014///]
CY  - New York
PB  - Currency, an imprint of the Crown Publishing Group
KW  - New business enterprises
KW  - Entrepreneurship
KW  - Consumers' preferences
KW  - Organizational effectiveness
KW  - Organizational behavior
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - BUSINESS & ECONOMICS / Small Business
KW  - Nonfiction
KW  - local
N1  - "Originally published in the United States in hardcover by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York, in 2011" -- Title page verso; Includes bibliographical references (pages [291]-299) and index; Foreword --; Introduction --; Part One: Vision --; Start --; Define --; Learn --; Experiment --; Part Two: Steer --; Leap --; Test --; Measure --; Pivot (or Persevere) --; Part Three: Accelerate --; Batch --; Grow --; Adapt --; Innovate --; Epilogue : waste not --; Join the movement
N2  - "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
ER  -