TY - BOOK AU - Montell,Amanda TI - Cultish: the language of fanaticism AV - P301.5.P75 M66 2021 U1 - 306.44 23 PY - 2021///] CY - New York, NY PB - Harper Wave, an imprint of HarperCollinsPublishers KW - Cults KW - Language KW - Psychological aspects KW - Mental suggestion KW - Group identity N1 - Each Book Group Kit, contained in a canvas bag, includes 12 copies of the book and one copy of a notebook containing book reviews, discussion questions, author information, a bibliography of the titles in the Book Group Kit collection, bibliographies of books and websites on book groups and enhancements (articles, maps or pictures) to help understand the book; Includes bibliographical references (pages 287-309); Repeat after me... -- Congratulations-you have been chosen to join the next evolutionary level above human -- Even YOU can learn to speak in tongues -- Do you wanna be a #BossBabe? -- This hour is going to change your life... and make you LOOK AWESOME -- Follow for follow N2 - "From SoulCycle to Scientology, we're all obsessed with cults. Linguist Amanda Montell examines the language cults use to draw us in"--; What causes people to join-- and more importantly, stay in-- extreme groups? The answer, Montell believes, has nothing to do with freaky mind-control wizardry or Kool-Aid. She argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear-- and are influenced by-- every single day. Montell exposes the verbal elements that make a wide spectrum of communities "cultish." In doing so, she reveals how they even pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. -- adapted from jacket ER -