Reputation game : the art of changing how people see you /
David Waller, Rupert Younger.
- xvii, 283 pages : illustration ; 25 cm.
Includes bibliographical references (pages 271-272) and index.
Part I: Reputation strategies. The rules of the game -- Behaviours -- Networks -- Narratives -- Part II: Reputation in practice. Managing crisis -- Advanced techniques -- Legacy -- Conclusion.
"Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life." --Provided by the publisher.
9781786070715 1786070715 9781786073518
Reputation. Public opinion. Success in business. Public opinion. Reputation. Success in business. BUSINESS & ECONOMICS / Business Communication. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. BUSINESS & ECONOMICS / Personal Success.