TY  - BOOK
AU  - Waller,David
AU  - Younger,Rupert
TI  - Reputation game: the art of changing how people see you 
SN  - 9781786070715
AV  - HF5386 .W16 2017
PY  - 2017///
CY  - London, England
PB  - Oneworld Publications
KW  - Reputation
KW  - Public opinion
KW  - Success in business
KW  - fast
KW  - BUSINESS & ECONOMICS / Business Communication
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Decision-Making & Problem Solving
KW  - BUSINESS & ECONOMICS / Personal Success
N1  - Includes bibliographical references (pages 271-272) and index; Part I: Reputation strategies. The rules of the game -- Behaviours -- Networks -- Narratives -- Part II: Reputation in practice. Managing crisis -- Advanced techniques -- Legacy -- Conclusion
N2  - "Through pioneering research and interviews with a host of major figures ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life." --Provided by the publisher
ER  -