TY  - BOOK
AU  - Walker,Dain
TI  - The 90 Day Brand Plan: How to Unleash Your Personal Brand to Dominate the Competition and Scale Your Business
SN  - 9781394221103
U1  - 658.827 
PY  - 2024///
CY  - Newark
PB  - John Wiley & Sons, Incorporated
KW  - Branding (Marketing)
KW  - Personal equation
N1  - Cover -- Title Page -- Copyright Page -- Contents -- Thank You -- Chapter 1 Personal Brands Fill Stands -- Personal Branding Versus Company Branding -- Make Your Mark -- Do It in 90 Days -- Conquer Procrastination -- Exercise: Imagine Your Future Self -- Chapter Summary -- Chapter 2 Leave Your Comfort Zone -- Finding My Basement -- Starting from My Basement -- Just Start -- Exercise: Cast Your Future Self -- Chapter Summary -- Chapter 3 Slay the Time Vampires -- The Campfire-to-Empire Framework -- Establish Consistency -- Scout the Landscape -- Your 90-Day Tool Kit -- Slay Your Vampires -- Boost Your Amplifiers -- Exercise: Check Your Tool Kit -- The 90-Day Mindset -- Exercise: Establish Your Mindset -- Chapter Summary -- Chapter 4 Scout Industries, Model People -- Study Like a Student -- Model the Greats -- Embrace Adaptability -- Exercise: Model Like a Nerd -- Chapter Summary -- Chapter 5 Get Good Throwing Wood -- Maintain Your Messaging -- Weather the Seasons -- Winter -- Spring -- Summer -- Fall -- Build Your Tribe -- What Makes Your Tribe Valuable -- How Your Tribe Engages with Your Campfire -- Cater to Your Tribe -- Exercise: Carve Out a Wood Pile -- Chapter Summary -- Chapter 6 Master the Smoke Signals -- Work Five Themes -- Where to Start -- When to Pivot -- Pivot Till You Find It -- Explore and Expand -- Go Viral -- Study the Six Smoke Signals -- Master the Six Smoke Signals -- Grab and HOLD -- Exercise: Experiment Madly -- Chapter Summary -- Chapter 7 Give Value, Earn Loyalty -- Build Your Tribe -- Give Value, Earn Loyalty -- Earn Every Plank -- The Three Hurdles of Trust -- Build Your Credibility -- Cultivate Your Relevance -- Establish Your Reliability -- Exercise: Plot Out Your Content Value -- Chapter Summary -- Chapter 8 Find Cows, Cook Meat -- Build Your Three Pillars -- Credibility -- Relevance -- Reliability; Monetize Your Product -- Identify Candidates -- Exercise: Seek Out Your Cash Cow -- Craft Your Cash Cow -- MEAT -- M = Mold Your Product -- E = Execute Your Product -- A = Accelerate Your Production -- T = Transform Your Product -- Exercise: Levels of Language -- Chapter Summary -- Chapter 9 Command Momentum, Collect Money -- Maintain Your Momentum -- Understand Your Market -- Perfect Your Pitch -- Take Stock and Stay Smart -- Grow Organically -- Expand Your Offerings -- Pitch Your Village -- Price Your Pitch -- Exercise: Product or Service Price Progression -- Chapter Summary -- Chapter 10 Blueprint Your Future Empire -- Identify Your Tribe's Means -- Prepare Your Empire's Menu -- Taste Tester (Freemium) -- Appetizer (Hooks) -- Main Course (Primary Moneymaker) -- Side Dishes (Add-Ons+ Upsells) -- Dessert (Top-Tier) -- Blueprint Your Empire -- Exercise: Your Future Empire Blueprint -- Chapter Summary -- Chapter 11 Import and Export Yourself -- Access Roads -- Sponsorships -- Partnerships -- Features -- Affiliates -- The Rent-a-Tribe Effect -- Networking -- Create a Pitch Deck -- Just Fucking Decide -- In Conclusion -- Exercise: Build Your Access Roads -- Chapter Summary -- Chapter 12 Your 90 Day Brand Plan -- How to Just Start -- Post Content Every Day for 90 Days -- Make a Rule: For Each Day's Post, Reply to Every Comment You Get-on That Same Day -- Make a Rule: Respond Thoughtfully to Each DM You Get-on the Same Day You Get It -- Start at Least One Access Road Every Single Day -- Spend 15 Minutes Intensively Learning About Something Related to What Your Content Is About -- Exercise Your Body Every Day -- My First 90 Days Schedule -- Notes -- Chapter 1 -- Chapter 2 -- Chapter 8 -- Appendix -- FAQs -- Index -- EULA
N2  - This book, 'The 90 Day Brand Plan' by Dain Walker, is a comprehensive guide on personal branding and brand development. It offers strategies for individuals looking to establish a significant presence in competitive markets. The author shares insights from his experiences in transforming brands, emphasizing the importance of personal branding in achieving professional success. The book is aimed at entrepreneurs, marketers, and anyone interested in elevating their brand. Through practical advice and real-world examples, Walker guides readers on a 90-day journey to enhance their personal brand and outshine the competition. This work is intended for professionals seeking to leverage their personal brand for business growth
ER  -