TY - BOOK AU - Mandelbrot,Benoit B. AU - Hudson,Richard L. TI - The (mis)behaviour of markets: a fractal view of risk, ruin, and reward SN - 9786613269959 AV - HG4523 .M257 2008 U1 - 332 22 PY - 2008/// CY - London PB - Profile KW - Capital market KW - Investment analysis KW - Risk management KW - Securities KW - Stocks KW - Prices N1 - Previous ed.: 2004; Includes bibliographical references and index N2 - Put simply, fractal geometry makes the complex simple. In this book the authors apply fractal geometry to the workings of financial markets. They show how stock prices, indexes, trading & exchange rates can be reduced to straightforward formulae that yield an accurate description of risk; This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved ER -