TY  - BOOK
AU  - Hogshead,Sally
TI  - Fascinate: how to make your brand impossible to resist 
SN  - 9780062206480
AV  - HF5415.34 .H65 2016
U1  - 658.8001/9 23
PY  - 2016///]
CY  - New York, NY
PB  - Harper Business, an imprint of HarperCollins Publishers
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
N1  - "Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers"--Title page verso; Includes index
N2  - Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans
ER  -