000			01643cam a2200349 a 4500
001			368020682
003			OCoLC
005			20241226221105.0
008			090710s2010 nyu 000 0 eng
010			_a 2009027814
020			_a9780385528757
020			_a0385528752
040			_aDLC _beng _cDLC _dBTCTA _dYDXCP _dYOL
050	0	0	_aBF637.C4 _bH43 2010
082	0	0	_a303.4 _222
092			_a303.4 HEA
100	1		_aHeath, Chip.
245	1	0	_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath.
250			_a1st ed.
260			_aNew York : _bBroadway Books, _c2010.
263			_a1002.
300			_a305 pages ; _c22 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (pages 267-292) and index.
505	0		_aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
520			_aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
650		0	_aChange (Psychology)
700	1		_aHeath, Dan, _d1973-
942			_2ddc _cBK _n0
999			_c101 _d101