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| 049 | _aMAIN | ||
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_aHF5415.5 _b.O83 2014 |
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_a658.4012 _223 |
| 100 | 1 |
_aOsterwalder, Alexander, _eauthor. |
|
| 245 | 1 | 0 |
_aValue proposition design : _bhow to create products and services customers want / _cAlexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith. |
| 264 | 1 |
_aHoboken : _bJohn Wiley & Sons, _c2014. |
|
| 264 | 4 | _c�2014 | |
| 300 |
_a1 online resource : _bcolor illustrations. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 490 | 1 | _aStrategyzer series | |
| 500 | _aIncludes index. | ||
| 505 | 0 | _aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce. | |
| 520 | _aThe authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon Strategyzer.com. You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models. | ||
| 588 | 0 | _aOnline resource; title from PDF title page (Ebsco, viewed Feb. 5, 2015). | |
| 590 |
_aO'Reilly _bO'Reilly Online Learning Platform: Academic Edition (EZproxy Access) |
||
| 650 | 0 |
_aCustomer services _xManagement. |
|
| 650 | 0 | _aQuality control. | |
| 650 | 0 |
_aProduction management _xQuality control. |
|
| 650 | 0 | _aBusiness planning. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aCustomer relations. | |
| 650 | 2 | _aQuality Control | |
| 650 | 6 |
_aService �a la client�ele _xGestion. |
|
| 650 | 6 |
_aQualit�e _xContr�ole. |
|
| 650 | 6 |
_aProduction _xGestion _xQualit�e _xContr�ole. |
|
| 650 | 6 | _aPlanification strat�egique. | |
| 650 | 7 |
_aquality control. _2aat |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aContr�ole de qualit�e. _2eclas |
|
| 650 | 7 |
_aConception de produits. _2eclas |
|
| 650 | 7 |
_aConception de syst�emes. _2eclas |
|
| 650 | 7 |
_aService �a la client�ele. _2eclas |
|
| 650 | 7 |
_aGestion. _2eclas |
|
| 650 | 7 |
_aOrganisation de l'entreprise. _2eclas |
|
| 650 | 7 |
_aPolitique de l'entreprise. _2eclas |
|
| 650 | 7 |
_aEtude du travail. _2eclas |
|
| 650 | 7 |
_aBusiness planning. _2fast _0(OCoLC)fst00842819 |
|
| 650 | 7 |
_aCustomer relations. _2fast _0(OCoLC)fst00885533 |
|
| 650 | 7 |
_aCustomer services _xManagement. _2fast _0(OCoLC)fst00885552 |
|
| 650 | 7 |
_aProduction management _xQuality control. _2fast _0(OCoLC)fst01078326 |
|
| 650 | 7 |
_aQuality control. _2fast _0(OCoLC)fst01084966 |
|
| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
|
| 650 | 7 |
_aKundenorientierung _2gnd |
|
| 650 | 7 |
_aProduktentwicklung _2gnd |
|
| 650 | 7 |
_aDienstleistungsangebot _2gnd |
|
| 650 | 7 |
_aProduktgestaltung _2gnd |
|
| 655 | 0 | _aElectronic book. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aPigneur, Yves, _eauthor. |
|
| 700 | 1 |
_aBernarda, Greg, _eauthor. |
|
| 700 | 1 |
_aSmith, Alan _c(Designer), _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aOsterwalder, Alexander. _tValue proposition design _z9781118968055 _w(OCoLC)894271736 |
| 830 | 0 | _aStrategyzer series. | |
| 856 | 4 | 0 |
_uhttps://go.oreilly.com/emily-carr-univ/library/view/~/9781118968062/?ar&orpq&email=^u _yConnect to this resource online; if prompted, use ECU network login. |
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