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008 141017t20142011nyuad b 001 0 eng d
010 _z2011012100
010 _a2011012100
015 _aGBB1E0499
_2bnb
020 _a9780307887894
020 _a0307887898
024 1 _a9780307887894
040 _aINT
_beng
_erda
_cINT
_dOCLCO
_dOCLCF
_dNJM
_dTLE
_dZGR
_dOCL
_dCMJ
_dSKYRV
050 4 _aHD62.5
_b.R545 2014
082 0 0 _a658.1/1
_222
100 1 _aRies, Eric,
_d1978-
_eauthor.
245 1 4 _aThe lean startup :
_bhow today's entrepreneurs use continuous innovation to create radically successful businesses /
_cEric Ries.
246 3 0 _aHow today's entrepreneurs use continuous innovation to create radically successful businesses.
250 _aFirst edition.
264 1 _aNew York :
_bCurrency, an imprint of the Crown Publishing Group,
_c[2014]
264 4 _c©2011.
300 _ax, 320 pages :
_billustrations, charts ;
_c22 cm.
336 _atext
_btxt
_2rdacontent.
336 _astill image
_bsti
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
386 _mGender group:
_ngdr
_aMen
_2lcdgt.
386 _mNationality/regional group:
_nnat
_aAmericans
_2lcdgt.
386 _mOccupational/field of activity group:
_nocc
_aBusinesspeople
_2lcdgt.
500 _a"Originally published in the United States in hardcover by Crown Business, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York, in 2011" -- Title page verso.
504 _aIncludes bibliographical references (pages [291]-299) and index.
505 0 0 _gForeword --
_gIntroduction --
_gPart One: Vision --
_tStart --
_tDefine --
_tLearn --
_tExperiment --
_gPart Two: Steer --
_tLeap --
_tTest --
_tMeasure --
_tPivot (or Persevere) --
_gPart Three: Accelerate --
_tBatch --
_tGrow --
_tAdapt --
_tInnovate --
_tEpilogue : waste not --
_tJoin the movement.
520 _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
_cProvided by publisher.
650 0 _aNew business enterprises.
650 0 _aEntrepreneurship.
650 0 _aConsumers' preferences.
650 0 _aOrganizational effectiveness.
650 0 _aOrganizational behavior.
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship.
650 7 _aBUSINESS & ECONOMICS / Small Business.
655 7 _aNonfiction.
_2local.
942 _2ddc
_cBK
_n0
999 _c163
_d163