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041 _aeng
082 0 4 _a330.019
_223
084 _aQa
_2kssb/8 (machine generated)
100 1 _aThaler, Richard H.,
_d1945-
_4aut
245 1 0 _aMisbehaving :
_bthe making of behavioural economics /
_cRichard H. Thaler.
264 1 _aLondon :
_bPenguin Books,
_c2016
300 _axiv, 415 s.
_bill.
520 _aTraditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining
650 7 _aEkonomisk psykologi
_0https://id.kb.se/term/sao/Ekonomisk%20psykologi
_2sao
650 0 _aEconomics
_xPsychological aspects
650 7 _aNationalekonomi
_xpsykologiska aspekter
_2sao
650 0 _aEconomicsPsychological aspects
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