000			02974cam a2200361 i 4500
001			925784766
003			OSt
005			20241226190514.0
008			151019s2016 nyua 001 0 eng
010			_a2015038179
020			_a9780062206480 _q(hardcover ; _qalk. paper) : _c$28.99
020			_a0062206486 _q(hardcover ; _qalk. paper)
040			_aDLC _beng _erda _cDLC _dOCLCF _dYDXCP _dBTCTA _dBDX _dCLE _dVP@ _dJPL _dNDS _dINR _dB@L _dTOH _dCDX _dOCLCQ _dSFR _dOCL _dCD5
042			_apcc
050	0	0	_aHF5415.34 _b.H65 2016
082	0	0	_a658.8001/9 _223
092			_a658.80019/HOGSHEAD
100	1		_aHogshead, Sally, _eauthor.
245	1	0	_aFascinate : _bhow to make your brand impossible to resist / _cSally Hogshead.
250			_aRevised and updated.
264		1	_aNew York, NY : _bHarper Business, an imprint of HarperCollins Publishers, _c[2016]
300			_axxi, 327 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_a"Originally published as Fascinate in a different form in 2010 by Harper Business, an imprint of HarperCollins Publishers"--Title page verso.
500			_aIncludes index.
520			_aWhy is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans.
650		0	_aMarketing _xPsychological aspects.
650		0	_aAdvertising _xPsychological aspects.
880			_6520-00 _aWhy is J�agermeister the most popular brand nobody likesWhy do women pay more to be fascinating than they spend on food and clothesWhat raises the price of gummy worms by 1000%And then there's the most important question of all: How can your brand become impossible to resistMarketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Incorporating original case studies, she gives you the exact words you need to capture the attention of a distracted world. Dive into the science of fascination and learn how to increase prices, build revenue, get better leads, and attract raving fans.
942			_2ddc _cBK _n0
999			_c9 _d9